Case Study


The Challenge

Transform a single-purpose, utilitarian device into a complex, compelling, and cohesive multi-use environment. Create a humanized design that enriches the experience of all who were involved with it at all levels, including factory staff, retailers, repair persons, and users.

The Solution

HLB researchers and designers envisioned a pleasurable and convenient environment to fuel vehicles and complete multiple transactions. HLB’s engineers devised a self-aligning frame component system that eliminates secondary measuring, bracketing, and drilling.

The Results

The dispenser was awarded the Gold Industrial Design Excellence Award, business & industrial division and was introduced by Bill Gates at COMDEX as an example of state-of-the-art products offering web technologies. It’s introduction positioned Gilbarco as the leading innovator in the petroleum dispensing market.

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