Create a better, more ergonomically useful set of products for Smith & Nephew that would command a premium in a commodity category.
Created an inspired new design for the Journey surgical line, with the usability and aesthetics one expects of an industry leader.
Higher prices for a premium product…JOURNEY Bi-cruciate Stabilized Knee System and JOURNEY DEUCE BI-Compartmental Knee System revenues grew significantly following the redesign.
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