Case Study

The First Years

The Challenge

Create a suite of infant care products that would provide more value to the consumer and differentiate the brand from price based competition.

The Solution

Design a pack of infant care products with an ergonomic design that makes  them easier for adults to use and more gentle on a young child.

The Results

These infant care products became a commercial success and were endorsed for “toddler wellness and safety” by the American Red Cross.

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